It is the search engines that finally bring
your website to the notice of the prospective customers. When a topic is typed
for search, nearly instantly, the search engine will sift through the millions
of pages it has indexed about and present you with ones that match your topic.
The searched matches are also ranked, so that the most relevant ones come
first.
Remember
that a prospective customer will probably only look at the first 2-3 listings
in the search results. So it does matter where your website appears in the
search engine ranking.